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Welcome to grecious.co
Our Story
We have chosen the owl as our logo : many know the owl as the symbol of wisdom but experts know that the owl in Greek mythlogy Athina (Minerva) has an owl on her shoulder, to have a clear and full vision and is the symbol of perspicacity, which is linked to insight and understanding quickly.
Our expertise in the Greek market makes it possible to do more with less : guide clients on how to use even a restricted budget to get market understanding, how to make tough choices in research objectives and sample.
QUALITATIVE METHODOLOGIES
Focus Groups
Focus Groups (face to face or online) are one of our core methodologies. With meticulous recruitment, through our proprietary database with verified participants and highly experienced moderators we offer high quality insights.
IDIs
IDIs (face to face or online) can be used as a stand alone methodology or are combined with product testing. Most of our healthcare projects are conducted through online IDIs mainly due to availability issues of the HCPs.
Design Thinking
Design thinking / co-creation sessions are organized with the client team, customers or a combination of the two.
Online Communities
Research communities (synchronous or more frequently asynchronous) are an excellent method to understand the Greek market as they give the opportunity to participants to include videos and pictures "of the moment" in their lives.
Ethnography and Shop Alongs
A fridge says a lot about a consumer! Discover why in Greece many households have more than one refridgerators and one is frequently outside the home!
UX
UX through online interviews or in lab. The recruitment process is crucial in terms of representing different levels of actual saviness (rather than perceived) and different devices.
QUANTITATIVE METHODOLOGIES
Product Testing
Product testing in Central Location is one of our main methodologies. The team has 15 years of experience in a variety of products, with different levels of complexity in preparation and serving.
Home Usage Test
HUT is recommended when the product needs to be placed within the household for a variety of reasons / often is combined with ethnographic interviews
Simulated Super Market
We have a 3 isle simulated Super Market, which is in our controlled facilities and can be build with products relevant to each case.
Product testing
Product Testing in Facility
Product testing is one of our key methodologies. We make an impact by:
Providing insights into the products to be tested
We take responsiblility of product sourcing
We have a dedicated facility for product storing (with controlled light, temperature, humidity)
Experienced personnel in product coding and sample preparation (including specialy trained chefs for more demanding projects)
Availability of high preparation facilities (when complicated cooking is involved)
Meticulous recruitment through our proprietary database with verified participants in terms of basic demographic characteristics
Facilities with dividers between participants and controlled environment
Highly experienced team in serving and giving instructions to participants
HEALTHCARE RESEARCH IN GREECE
HCPs and Patients
Our team has 15+ years of experience in healthcare related projects with a variety of respondent types (Payors, KOLs, physicians, pharmacists, nurses, administrators, patients, caregivers) in a variety of disease areas.
The structure of the Greek healthcare system is very unique and local expertise is a must. The importance of the private phycisians varies depending on the disease area.
